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Search results for “Members Know”
How Hilton sees digital today and in the hotel of the future
10/13/2017
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6:30:09 PM
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Hilton has invested $550 million in global technology infrastructure that has enabled it to bring to market, at scale, these digital tools.
6 areas that can propel digital transformation
10/13/2017
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4:02:38 PM
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Digital transformation can eradicate a passenger’s pain points and make every offer or interaction meaningful, but the whole effort can go awry, too, without an earnest manner, explains Blair Koch.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017
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10:05:17 AM
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When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
HeBS hotel marketing: Creating a data-centric personalized approach
08/11/2017
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4:08:16 PM
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HeBS Digital releases a report for hotel digital marketing which illustrates a data centric personalized marketing approach and conclude some of its best practices and cases.
OTA or hotel direct – putting the OTAs view
07/17/2017
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1:48:32 PM
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The Travel Technology Association hit back at a study from the American Hotel & Lodging Association which highlighted dangers of booking online, other than on the hotels’ websites, pointing out $35 billion in OTA bookings last year compared to $32 billion booked direct with hotels.
Hilton CEO sees “good strategic potential” in tie-up with HNA
07/28/2017
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11:22:07 AM
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Hilton's CEO Christopher Nassetta emphasized the long-term “good strategic potential” of Hilton’s relationship with its stakeholder HNA Group.
How US cities improve travel experience by training hospitality workers
07/19/2017
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10:22:04 AM
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Training programs for hospitality workers are developed in many cities in the US to improve their skills, know their cities better, offer good experience for travellers and bring more returning customers.
Does Chinese social media matter outside China?
05/17/2017
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5:14:08 PM
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Transforming a long-standing global airline into a customer-centric digital organization begins with listening. And even outside China, the Chinese social media is part of the first step.
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